More points. More bakery treats. More ways to be part of our gluten-free community.
The Loaf Society is our brand-new membership programme—and all three tiers are now open.
We created it because our customers have given us so much more than orders. You’ve shared our bread with friends, recommended us in group chats, filled your freezers and brought us into your everyday lives. The Loaf Society is our way of giving some of that love back.
This isn’t about collecting points for tiny discounts you barely notice. It’s about making every order more rewarding, giving you useful extras and bringing you closer to what’s happening inside the bakery.
How does The Loaf Society work?
Choose the membership that feels right for you and collect points whenever you shop.
You can also earn bonus points for referring friends, celebrating your birthday and connecting with us online. Save them up and exchange them for things you’ll genuinely want to eat—from bagels and sourdough loaves to bakery bundles and seasonal favourites.
The higher your membership tier, the more points you’ll earn. Our paid memberships also give you access to additional savings, early product releases, nutritional therapist Q&As, member events, welcome treats and exclusive content from the bakery.
Meet the three tiers
First Slice
First Slice is completely free and the easiest way to make your regular bakery orders a little more rewarding.
You’ll receive:
- 1 point for every £1 spent
- 5% off recurring subscription orders
- Free delivery on orders over £35
- Birthday and anniversary points
- Refer-a-friend rewards
- Access to proper bakery rewards
First Slice is free to join.
On the Rise
On the Rise is for anyone who wants to earn rewards faster and feel a little closer to the bakery.
Alongside receiving twice as many points on every order, you’ll be among the first to hear what we’ve been working on, enjoy early access to new products and join us for exclusive content, events and live nutritional therapist Q&As.
You’ll receive:
- 2 points for every £1 spent
- 8% off recurring subscription orders
- Early access to new products
- Live nutritional therapist Q&As
- Access to our quarterly member events
- Exclusive members-only content
- A welcome pack when you join
Join for £7.99 per month or £69 annually.
Artisan Reserve
Artisan Reserve is our highest membership tier, created for our biggest bread lovers and those who want the closest connection to the bakery.
You’ll collect three times as many points as a First Slice member, receive a full week of early access to new products and enjoy priority benefits across our Q&As and quarterly events.
You’ll receive:
- 3 points for every £1 spent
- 10% off recurring subscription orders
- A full week of early access to new products
- Priority questions during nutritional therapist Q&As
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Priority access to our quarterly events
- An Artisan Reserve welcome pack
Join for £14.99 per month or £149 annually.
Rewards that actually feel like rewards
We wanted your points to unlock something much more exciting than a forgettable discount. Depending on your balance, you can exchange them for:
- Packs of bagels
- Sourdough loaves
- Large sourdough loaves
- Bakery bundles
- Seasonal treats
The more you shop and take part, the closer you’ll get to your next proper bakery treat.
More than a points programme
The Loaf Society isn’t only about rewards. We want it to become a place where our community can learn, ask questions, discover what’s happening behind the scenes and have a real say in what comes next.
On the Rise and Artisan Reserve members will receive insider updates from the bakery, exclusive content and access to live sessions with our nutritional therapist. You’ll be able to ask questions, join us at member events and be among the first to discover new products, ideas and plans.
We want every part of the membership to add something useful, joyful or delicious to your life—and we’ll keep listening to our members as The Loaf Society grows.
Find your place in The Loaf Society
Whether you want to start collecting points for free, unlock more benefits or enjoy the full member experience, there’s a place for you.
We’re incredibly excited to welcome you in.