The Loaf Society Benefits
The Loaf Society Loyalty program is divided into three tiers: First Slice, On the Rise and Artisan Reserve.
All of our customers automatically join First Slice and can begin earning points immediately.
On the Rise and Artisan Reserve are our exclusive memberships and are available from £7.99 per month.
Here is an overview of the rewards on each of our tiers:
- 1 point for every £1 spent
- 5% off recurring subscription orders
- £5.99 standard delivery
- Free delivery on orders over £35
- Birthday and anniversary points
- Refer-a-friend rewards
- Access to proper bakery rewards
- 2 points for every £1 spent
- 8% off recurring subscription orders
- £2.50 standard delivery
and all the benefits of First Slice, plus:
- Free delivery during your birthday month
- Early access to new products
- Live nutritional therapist Q&As
- Access to our quarterly member events
- Exclusive members-only content
- A welcome pack when you join
- 3 points for every £1 spent
- 10% off recurring subscription orders
- £1.99 standard delivery
and all the benefits of On the Rise, plus:
- A full week of early access to new products
- Priority questions during nutritional therapist Q&As
- Priority access to our quarterly events
- An Artisan Reserve welcome pack
How it works
Earn points and redeem for free gifts* as a Loaf Society member
*Delivery charges may apply
Ways to earn
Earn more points for different actions, and turn those points into awesome rewards.
Rewards
Redeem your points from the rewards portal, and your free gift* will be added to your cart.
*Delivery charges may apply
Frequently asked questions
The Loaf Society is our membership and points programme. Members collect points through shopping and other activities, then exchange them for proper bakery rewards, including bagels, sourdough loaves, mixes, bundles and seasonal treats.
No. First Slice is completely free to join. If you would like to earn more points and unlock additional benefits, you can choose one of our two paid memberships.
There are three ways to join:
- First Slice – free
- On the Rise – £7.99 monthly or £69 annually
- Artisan Reserve – £14.99 monthly or £149 annually
Each tier offers a different points rate and additional membership benefits.
The number of points you earn depends on your membership tier:
- First Slice members earn 1 point for every £1 spent
- On the Rise members earn 2 points for every £1 spent
- Artisan Reserve members earn 3 points for every £1 spent
There is no limit on the number of purchase points you can earn.
Your saving on recurring subscription orders depends on your membership:
- First Slice – 5%
- On the Rise – 8%
- Artisan Reserve – 10%
These savings apply to eligible recurring subscription orders.
On the Rise and Artisan Reserve members receive one full week of early access.
Products remain subject to availability, and early access does not guarantee stock.
Yes. On the Rise and Artisan Reserve memberships can be paused without being cancelled.
On the Rise and Artisan Reserve members will receive a welcome pack after joining. Please make sure the delivery address in your account is correct.
Have another question?
Read the full Loaf Society FAQs for more information about earning points, redeeming rewards and managing your membership.
Full Memberships Terms and Conditions also available.